‘It’s not the idea, it’s the implementation that counts.’

Despite their prestigious association with Mercedes-Benz, Rancon Motors needed a cohesive brand strategy to strengthen their market presence and effectively communicate their commitment to excellence.






For the past eight years, Brandylane has been the retained agency for Mercedes-Benz by Rancon Motors, consistently delivering comprehensive creative work. The ongoing collaboration has resulted in a variety of impactful campaigns featuring creative executions across multiple platforms, including paper ads, magazine ads, event creatives, flyers, and brochures. This sustained partnership has been instrumental in reinforcing Rancon Motors’ market presence and brand identity in Bangladesh.


Function & Evolution

When developing a creative strategy, it is essential to thoroughly understand the underlying values.


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