‘It’s not the idea, it’s the implementation that counts.’
![](https://kabirhossain.net/wp-content/uploads/2018/09/31_March_17.jpg 1000w, https://kabirhossain.net/wp-content/uploads/2018/09/31_March_17-300x225.jpg 300w, https://kabirhossain.net/wp-content/uploads/2018/09/31_March_17-768x576.jpg 768w)
Despite their prestigious association with Mercedes-Benz, Rancon Motors needed a cohesive brand strategy to strengthen their market presence and effectively communicate their commitment to excellence.
![Mercedes-Benz](https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz.jpeg 1728w, https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-300x139.jpeg 300w, https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-1024x473.jpeg 1024w, https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-768x355.jpeg 768w, https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-1536x709.jpeg 1536w)
![](https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-4.jpg 1920w, https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-4-300x109.jpg 300w, https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-4-1024x373.jpg 1024w, https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-4-768x280.jpg 768w, https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-4-1536x560.jpg 1536w)
![](https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-6-1.jpeg 1920w, https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-6-1-300x104.jpeg 300w, https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-6-1-1024x354.jpeg 1024w, https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-6-1-768x266.jpeg 768w, https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-6-1-1536x531.jpeg 1536w)
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For the past eight years, Brandylane has been the retained agency for Mercedes-Benz by Rancon Motors, consistently delivering comprehensive creative work. The ongoing collaboration has resulted in a variety of impactful campaigns featuring creative executions across multiple platforms, including paper ads, magazine ads, event creatives, flyers, and brochures. This sustained partnership has been instrumental in reinforcing Rancon Motors’ market presence and brand identity in Bangladesh.
![](https://kabirhossain.net/wp-content/uploads/2018/09/MB_brochure_1.webp 1236w, https://kabirhossain.net/wp-content/uploads/2018/09/MB_brochure_1-300x182.webp 300w, https://kabirhossain.net/wp-content/uploads/2018/09/MB_brochure_1-1024x622.webp 1024w, https://kabirhossain.net/wp-content/uploads/2018/09/MB_brochure_1-768x467.webp 768w)
![](https://kabirhossain.net/wp-content/uploads/2018/09/4.jpg 1000w, https://kabirhossain.net/wp-content/uploads/2018/09/4-300x200.jpg 300w, https://kabirhossain.net/wp-content/uploads/2018/09/4-768x512.jpg 768w)
![](https://kabirhossain.net/wp-content/uploads/2018/09/3.jpg 1000w, https://kabirhossain.net/wp-content/uploads/2018/09/3-300x200.jpg 300w, https://kabirhossain.net/wp-content/uploads/2018/09/3-768x512.jpg 768w)
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Function & Evolution
When developing a creative strategy, it is essential to thoroughly understand the underlying values.
![Pocket-square](https://kabirhossain.net/wp-content/uploads/2018/09/Pocket-square-960x960.jpg)
![Cake Box](https://kabirhossain.net/wp-content/uploads/2018/09/Cake-Box-1-960x641.jpg)
![Cup Mockup](https://kabirhossain.net/wp-content/uploads/2018/09/Cup-Mockup-1-scaled-960x1127.jpg)
![Pen mockup](https://kabirhossain.net/wp-content/uploads/2018/09/Pen-mockup-960x640.jpg)
![Mug Mockup](https://kabirhossain.net/wp-content/uploads/2018/09/Mug-Mockup-960x960.jpg)
![Gift Box](https://kabirhossain.net/wp-content/uploads/2018/09/Gift-Box-960x720.jpg)
![Mercedes-Benz-3](https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-3.jpeg)
![Mercedes-Benz-2](https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-2.jpeg)
![Mercedes-Benz=-8](https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-8-960x960.jpeg)
![Mercedes-Benz-41](https://kabirhossain.net/wp-content/uploads/2018/09/Mercedes-Benz-41.jpeg)
![MB](https://kabirhossain.net/wp-content/uploads/2018/09/MB-960x720.jpeg)