LÝSI
Branding
LÝSI, a leading Icelandic producer of omega-3 supplements, holds a dominant position in its domestic market and is renowned globally for its high-quality fish oils. Leveraging its local market as a testing ground for product development and consumer research, LÝSI continually refines its offerings to maintain its competitive edge both at home and abroad.
Client Overview
Client: LÝSI
Industry: Health Food and Omega-3 Supplements
Market Share: 75% of the Icelandic health food market
Export Reach: Nearly 90 countries
Challenges
LÝSI faced several challenges in modernizing its brand to maintain market leadership and expand its global presence.
The company required a cohesive brand strategy that would resonate with a diverse international audience while staying true to its Icelandic roots. Additionally, a visually appealing and user-friendly website was essential to enhance consumer engagement and drive conversions.
Deliverable
Website Design & Development
Brand Guidelines and Brand Strategy
Launch Campaign (Print)
Social Media Creative
No matter how you slice it, she likes what she´s seen so far, and she´s willing to give you a chance.
