TRAYO UAE / BRAND · E-COMMERCE · DIGITAL MARKETING
A connected approach to creative direction and e-commerce growth.
From brand presentation and Shopify merchandising to paid-media creative, analytics and marketplace operations, the work brought TRAYO’s customer experience together across UAE sales channels.
01 / THE CHALLENGE
Designing for a business that sells across channels.
TRAYO operates across its Shopify storefront and major UAE marketplaces. The challenge was not only to create good-looking product content, but to connect brand consistency, product discovery, acquisition and measurement in one practical system.
02 / MY CONTRIBUTION
- Creative direction and product storytelling for beauty, fashion and lifestyle categories.
- Shopify content, product-page presentation and mobile shopping improvements.
- Meta campaign creative, prospecting and retargeting decisions informed by performance.
- GA4, GTM and marketing-channel analysis to identify funnel friction.
- Amazon UAE and Noon product content, listing quality and marketplace operations.
03 / SELECTED PERFORMANCE
6.9KGA4 active users
949Add-to-carts
110Purchases
AED 17KRecorded purchase revenue
GA4 overview from the previously captured reporting window. Channel reports below cover different date ranges; metrics are not directly additive or proof of causality.
Reading the funnel
The data made conversion bottlenecks visible. Strong traffic and product interest were useful signals, but the next priorities were clearer product pages, trustworthy tracking and better checkout performance.
04 / SHOPIFY & PAID MEDIA
Connecting creative with commercial decisions.
In a previously reported 30-day Shopify window, store sales were AED 6,951.55, of which AED 4,993.95 was attributed to marketing. Facebook and Instagram were meaningful sales sources, but results varied by product and campaign.
A selected Meta Advantage+ Shopping campaign reported 88 purchases at AED 46.44 per purchase, while weaker fashion campaigns showed why product-market fit mattered more than simply producing additional ads.
Shopify marketing reporting · captured August 2026
Meta Ads selected campaign performance
05 / GOOGLE & DISCOVERY
Improving visibility while respecting attribution limits.
Google Ads showed 112K impressions and 5.69K clicks from AED 856 in the available all-time report. Conversion tracking was inactive during that review, so the dataset cannot support a Google Ads revenue or ROAS claim.
06 / MARKETPLACES
One brand across Amazon and Noon.
Amazon UAE and Noon required marketplace-specific catalog presentation, product information and operational attention. In the captured Amazon reporting window, ordered product sales were AED 8,852.99 across 118 units. The captured Noon sales funnel recorded 35,374 impressions, 976 product views and 19 purchases. These are separate historical reporting windows.
Amazon UAE · performance snapshot
Noon UAE · sales funnel snapshot
07 / THE TAKEAWAY
Creative direction with measurable feedback.
This case study reflects a hands-on system: build recognizable creative, improve the store experience, monitor what customers actually do and refine operations from evidence. The focus remains strong product information, reliable measurement, mobile conversion and disciplined marketplace execution.